Caravan, a renowned high-end furniture company, sought to elevate its brand presence with a new catalog for the upcoming season. This project served as a significant test of my design abilities, particularly in the realms of layout, grid structure, and strategic use of white space. The challenge lay in striking a delicate balance between ensuring legibility for readers while maintaining a cohesive and sophisticated aesthetic befitting the brand's luxury positioning.
The journey toward the final catalog design involved numerous iterations and refinements to achieve the desired outcome. One of the primary concerns addressed was the alignment of typefaces with the catalog's overall vibe. Through careful selection and refinement, we transitioned to a sans-serif typeface that harmonized seamlessly with the high-end design ethos, enhancing readability without compromising on elegance.
A key design element that emerged during the process was the concept of incorporating a brand-patterned cover that repeated throughout the pages. This addition not only added visual interest but also brought a sense of consistency and brand identity to the overall layout. The meticulous attention to detail, thoughtful consideration of typography, and cohesive design elements culminated in a professional and visually captivating catalog that effectively showcases Caravan's exquisite furniture offerings for the discerning clientele.
Software used:
Photoshop | Illustrator | InDesign
