The objective of this project was to develop a comprehensive branding and marketing campaign for Clear Organic Market, with a focus on establishing a distinct brand identity, generating buzz for the Grand Opening, promoting healthy eating, and increasing visibility through transit shelter advertising. The overarching goal was to create a compelling brand image that positions Clear Organic Market as a premier destination for affordable, local, and organic food options in the Barrie area while fostering community trust through educational materials on healthy eating habits.
Following initial feedback, adjustments were made to the logo design, incorporating suggestions to enhance visual appeal and cohesiveness. Additional iterations included refining the "transform" concept without using a stroke and filling the grocery bag more prominently using Photoshop Generative AI.
Overall, the project's outcome reflects a strategic blend of visual identity, promotional tactics, and educational content, aimed at capturing viewers' attention, driving foot traffic, and establishing Clear Organic Market as a trusted and sought-after resource for health-conscious consumers in the local community.
Software used:
Photoshop | Illustrator | InDesign
