The colour palette selection of vibrant red, calming blue, dark blue, and white was meticulously chosen to captivate dogs' visual interest while maintaining a sense of balance and harmony. The incorporation of playful doodles not only reflects the whimsical nature of dogs but also creates an interactive and engaging visual experience. The strategic use of big, bold imagery enhances brand recognition, making the product instantly recognizable and appealing to both dogs and their owners. This carefully crafted combination of colours, doodles, and imagery aims to establish a visually stimulating and memorable design that fosters a strong bond between pets and their human companions.
This project was undertaken as part of a collaboration with Tempo Plastics in Innisfil, participating in a contest where my design earned First Place. It is with great honour and pride that I highlight the success of this design, which not only fulfills the visual needs of the product but also resonates deeply with the target audience, contributing to a harmonious and playful brand experience.
The thoughtful integration of colour psychology, playful elements, and strategic imagery underscores the effectiveness of this design in capturing attention, fostering brand recall, and nurturing a positive connection between pets and their owners.
Software used:
Illustrator
