Married by Meg, a thriving small business based in Midland, Ontario, specializes in ordaining services for a diverse range of wedding and commitment ceremonies. When entrusted with developing a comprehensive brand identity for Married by Meg, meticulous research was conducted into the unique spectrum of services offered and the diverse packages available to clients. This process laid the foundation for crafting a distinctive logo, brand identity, business cards, and a captivating website, tailored to encapsulate the essence of the business's mission and values.
The primary objective was to create a logo and brand identity that exuded a sense of softness, daintiness, and charm, mirroring the business's core ethos of providing personalized and trustworthy ordaining services. Delicate flower imagery, synonymous with the wedding industry, was strategically incorporated to add an element of elegance and sophistication. Notably, the inclusion of a tiny heart connecting the 'M's in "Meg" in her own handwriting serves as a poignant symbol of the personal connection she fosters with her clients, symbolizing the interconnectedness and meaningful relationships formed through her services.
Careful consideration was also given to typography and colour selection, with complimentary fonts chosen to enhance the visual appeal and readability. The earthy greens and creams featured in the colour palette were chosen for their natural and grounding qualities, evoking a sense of tranquility and harmony. This cohesive branding approach, from the logo to the website design, culminates in a professional and captivating representation of Married by Meg's commitment to providing heartfelt and personalized ordaining services for special life events.
Software used:
Illustrator | Adobe XD
