VersaTail is a boutique pet accessories brand based in Simcoe County, specializing in high-quality and stylish products for dogs and their owners. Their curated selection includes leashes, collars, and fashionable apparel, designed to add elegance and flair to every pet's look.
The primary goal of this visual identity project was to communicate versatility, style, sophistication, and an appreciation for pets' unique personalities. They are committed to offering well-designed and quality accessories that enhance both functionality and aesthetic appeal, ensuring the happiness of pets and their owners.
The target audience includes pet owners who prioritize high-quality and stylish accessories that reflect both functionality and style. VersaTail distinguishes itself from competitors through its emphasis on versatility, quality, inclusiveness, accessibility, and a client-centric approach, setting us apart as a unique and appealing option for pet owners seeking top-notch accessories for their beloved pets.
The figure 8 or infinity like icon communicates the endless uses and long lasting quality. The logo's tone embodies warmth, approachability, sophistication, trustworthiness, innovation, eco-consciousness, empowerment, inclusivity, clarity, and passion. The colour palette of Vermilion Orange, Dark Blue, and Pale Blue reflects these values, encompassing all pets and resonating with pet owners who seek confidence in choosing VersaTail for their pet accessory needs.
Software used:
Illustrator | InDesign | Adobe XD
